According to a March 2019 report, counterfeit drugs are responsible for the death of over 2,50,000 children per year. And while these numbers are jarring, they only illustrate the deaths related to counterfeiting in malaria and pneumonia drugs alone! At this rate, the real figures for all counterfeit drugs and vaccines and their corresponding effects may run in millions!

In 2022, the digital twin market showcased significant growth, anticipated to surge substantially by 2032. The technology involves replicating real-world processes with features like simulation, integration, and monitoring. Aligned with the Internet of Things (IoT), digital twins enhance connections between physical and digital realms, complemented by sensor integration. Challenges include rising costs and a skills gap, but opportunities lie in real-time data analysis, government support, and investments from key players. Asia Pacific is identified as a major market, with North America emerging as the fastest-growing region. The report highlights digital twins' transformative impact across diverse industries, emphasizing efficiency and growth.

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Many times, patients unknowingly purchase counterfeit drugs prescribed by the doctor as treatment for a disease or illness. Not knowing the significance of the active ingredient present in the pharmaceutical drugs blindside these patients. As a result, several of the counterfeit drugs end up harming the health of the patient, making this market extremely risky for everyone.

The Indian pharmaceutical industry is facing major challenges in the area of traceability and security of its supply chain. The entire process of sourcing high-quality raw materials to sustaining the cold chain integrity of drug manufacturing to safety announcements and drug recalls – every stage is a cause of concern in the Indian context.